Cofounder
Jennifer Shedlin
The friend who spots the perfect piece across the room and knows exactly whose closet it belongs in. She believes half the fun of an outfit is the girlfriend you wear it with.
Here is the whole story, girlfriend to girlfriend. We are building this because the best dresses in the world should not sit in one closet waiting for one calendar. They deserve more brunches, more date nights, more "where did you get that?" moments. We are all busy, we all have great taste, and we would much rather shop each other's closets than run to the mall again. This is for the Magnolias and every friend group like ours — fabulous pieces, shared.
“A great wardrobe deserves to be shared.”

Jennifer and Kristi
How it started

The Magnolias in our jammies
We had just gotten back from a girls’ trip to San Diego. You know the kind. Great restaurants, beautiful wineries, long dinners that turned into even longer nights, and honestly, some truly fabulous outfits.
We posted the pictures, of course. And immediately our girlfriends started asking: Where did you get that? Is that yours? Can I please borrow it? That group of girlfriends is called the Magnolias, and they are exactly why this exists.
A little while later, at a shopping event, we were standing in front of a rack of beautiful things and realized the same thing at the same time. The best pieces we own are already hanging in each other’s closets. Why is everyone running out to buy something new for one night out?
So we built a place where you and the women you love most can see each other’s pieces, ask for the dates, and get dressed for the weekend together. No fees between best friends. Ever.
We are so glad you are here.
Meet the founders
Cofounder
The friend who spots the perfect piece across the room and knows exactly whose closet it belongs in. She believes half the fun of an outfit is the girlfriend you wear it with.
Cofounder
The friend who plans the trip, the dinner, and the dress code, then styles everyone twice before the first photo. Her closet has always been built for sharing.
What’s next
Open now
Unlimited best friends, unlimited borrowing, always free. Ask for the dates and go.
Coming soon
Rent a beautiful piece from a member just beyond your own circle, at the price her owner chose.
Coming soon
For the pieces that have had their moment. Buy and sell preloved favorites, beautifully.